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Home Investment Empowering African Retail During the Festive Season With a Data-Driven Approach

Investment

Empowering African Retail During the Festive Season With a Data-Driven Approach

December 9, 2024

The festive season is an important time for retailers across Africa to engage consumers and give sales a much-needed boost. The team at The Hive Group says that it leverages data-driven strategies and innovative technologies to help brands connect with their audience during this peak period.Success in Africa’s festive retail market hinges on delivering value,…

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