Viu Appoints Mediamark as Sales Partner

Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has announced that it has appointed Mediamark as its new content sales partner in South Africa. The multi-channel integrated sales house will drive sales across Viu’s AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.Elouise Kelly,…

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