Shaping the Future of Influencer Marketing: A Q&A With The IAB’s Influencer Marketing Committee

The Interactive Advertising Bureau South Africa (IAB SA) Influencer Marketing Committee is dedicated to advancing the influencer marketing landscape in South Africa. The committee provides strategic guidance, thought leadership and best practices to help brands, agencies and influencers navigate the evolving digital ecosystem.  By fostering collaboration and education, the committee works to drive trust, innovation…

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