The Loeries Youth Committee (LYC) has launched the Loeries Young Creatives Showcase (LYCS) for young individuals across Africa and the Middle East. The LYCS is built on the principles used in the Loeries judging process and acts as a platform to showcase talented young individuals from the brand communications industry across Africa and the Middle East.
The LYC says it aims to inspire and elevate young talent through this innovative showcase. Open to individuals aged 27 and under, the showcase provides the chance for young professionals to submit up to five examples of their work, earn recognition and compete for the Loeries Young Creatives Award.
“The Loeries Young Creatives Showcase is a launchpad for the next wave of creative brilliance. This is ‘For Us, By Us’ — where the boldest, sharpest and most fearless young minds in advertising get the recognition they deserve,” says LYC Chairperson, Sibuyiselwe Nhlangwini. “It’s not just about celebrating their work: it’s about planting seeds, opening doors and proving that fresh ideas and fearless creativity are what keep this industry alive.”
According to the LYC, entries for the showcase opened on Monday, 17 February and close on Monday, 24 March. Submissions will be evaluated by the Loeries Youth Committee, with an industry leader serving as Jury President. The winners will secure a spot as finalists for the Loeries Young Creatives Award, to be presented at the annual Loerie Awards.
“The Loeries Young Creatives Showcase is the launchpad for the boldest young minds in Africa and the Middle East. The future of our industry is being shaped right now by the next generation of talent — and they deserve to be seen, heard and celebrated,” says LYC member, Anna Sadykova. “The next wave of game-changers is here, and we’re ready to witness their brilliance take flight.”
Open to young professionals from all disciplines, winners for the LYCS will be announced on the Loeries Young Creatives Instagram page, says the committee.
The LYC concludes that this is the perfect opportunity for those looking to gain exposure, receive insightful feedback from industry leaders and build a standout portfolio with recognition from the premiere awards in Africa and the Middle East.
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*Image courtesy of Loeries
