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Home Environment Beyond Retail Media: SA’s Biggest Digital Opportunity Is Hiding in Plain Sight

Beyond Retail Media: SA’s Biggest Digital Opportunity Is Hiding in Plain Sight

April 29, 2025

You’ve probably heard the term commerce media, but what is it really? Simply put, it’s advertising that lets retailers build a media business out of their first-party data by connecting consumers with their products and services at every step of the shopping journey, says Daniel Levy, Co-Founder and Co-CEO of Flow. Think: sponsored listings on e-commerce…

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