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Home Agribusiness Are Brands Wasting Millions on Content? The Importance of Intent in Marketing

Are Brands Wasting Millions on Content? The Importance of Intent in Marketing

May 6, 2025

In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before — videos, blogs, reels, emails, podcasts, you name it. Yet, Veronica Moleele, CEO of Penquin, says the question we need to be asking is: Is any of it working?At Penquin, a brand and communications agency known for driving measurable impact, this…

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