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Home Agribusiness Navigating the Future of Advertising: Consumers, AI and What Is Next

Navigating the Future of Advertising: Consumers, AI and What Is Next

May 20, 2025

As consumer expectations evolve and generative AI reshapes the digital landscape, marketers must rethink strategies, embrace innovation and stay ahead of the curve. The team at Microsoft Advertising and InMobi Advertising explores the key trends redefining how brands connect, engage and grow.South Africa’s digital advertising market is set to hit USD$816-million by 2026 (Statista), creating…

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