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Home Investment The Rise of the Digital Showroom: The New Frontline for Driving Car...

Investment

The Rise of the Digital Showroom: The New Frontline for Driving Car Sales

May 21, 2025

You can picture it. Gleaming, polished cars. Gleaming, white floors. The car showroom remains a mainstay of popular culture and our idea of purchasing a vehicle. But how relevant is the physical showroom in today’s increasingly digital-first world? asks Mongezi Mtati, Senior Brand Strategist at Rogerwilco. The inaugural 2025 South African Automotive Industry Report by Rogerwilco…

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