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Home Environment Why Your Digital Media Might Not Be Scaling

Why Your Digital Media Might Not Be Scaling

May 26, 2025

As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns. In this challenging landscape, TDMC (The Digital Media Collective) Media Director, Caleb Shepard, warns that most companies are making fundamental mistakes that prevent sustainable growth. We’re seeing businesses burn through…

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