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Home Agribusiness African Gen Z on the Rise in the Global Influence Economy

African Gen Z on the Rise in the Global Influence Economy

June 10, 2025

Across the African continent, compelling economic and demographic forces are converging to position Gen Z and Gen Alpha as the major force to shape the future of work, culture and consumerism. Africa is by far the most youthful region of the world, says Emma Odendaal, Head of Influence at dentsu EMEA. According to the International Labour…

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