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Home Investment The Influence Equation: Why the Bravest Brands Collaborate With Creators

Investment

The Influence Equation: Why the Bravest Brands Collaborate With Creators

September 4, 2025

Then he made the brand an offer, “You don’t have to pay me to talk about it. I’ll just take 3% of the equity. If it’s worth nothing in the end, it’s worth nothing. But if it’s worth something, then I helped you get there.”That 3% stake turned out to be worth more than his…

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