[tdc_zone type="tdc_header_mobile" tdc_css="eyJwaG9uZSI6eyJiYWNrZ3JvdW5kLWNvbG9yIjoiI2ZmZmZmZiIsImRpc3BsYXkiOiIifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" zone_shadow_shadow_size="eyJwaG9uZSI6IjgifQ==" m_display="fixed"][vc_row content_align_vertical="content-vert-top" gap="eyJwaG9uZSI6IjAifQ==" tdc_css="eyJwaG9uZSI6eyJkaXNwbGF5IjoiIn0sInBob25lX21heF93aWR0aCI6NzY3fQ==" full_width=""][vc_column width="1/2" tdc_css="eyJwaG9uZSI6eyJ3aWR0aCI6IjQwJSIsImRpc3BsYXkiOiJpbmxpbmUtYmxvY2sifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" vertical_align="eyJwaG9uZSI6Im1pZGRsZSJ9"][tdb_header_logo align_horiz="content-horiz-left" align_vert="content-vert-center" media_size_image_height="110" media_size_image_width="220" image_width="eyJwb3J0cmFpdCI6IjE4NiIsInBob25lIjoiMTIwIn0=" text="MOJANEWS" f_text_font_family="eyJwaG9uZSI6IjUyMSJ9" f_text_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" f_text_font_weight="eyJwaG9uZSI6IjkwMCJ9" show_image="eyJhbGwiOiJub25lIiwicGhvbmUiOiJibG9jayJ9" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="" text_color="#ffffff" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" f_text_font_size="eyJwaG9uZSI6IjIwIn0=" f_text_font_spacing="eyJwaG9uZSI6IjEifQ==" show_title="eyJwaG9uZSI6Im5vbmUifQ==" show_tagline="eyJwaG9uZSI6Im5vbmUifQ==" image="16178"][/vc_column][vc_column width="1/2" tdc_css="eyJwaG9uZSI6eyJ3aWR0aCI6IjYwJSIsImRpc3BsYXkiOiJpbmxpbmUtYmxvY2sifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" vertical_align="eyJwaG9uZSI6Im1pZGRsZSJ9"][tdb_mobile_menu icon_color="#ffffff" icon_size="eyJhbGwiOjIyLCJwaG9uZSI6IjIwIn0=" icon_padding="eyJhbGwiOjIuNSwicGhvbmUiOiIyIn0=" tdc_css="eyJwaG9uZSI6eyJtYXJnaW4tbGVmdCI6Ii0xMyIsImJhY2tncm91bmQtY29sb3IiOiIjMzc3YmI3IiwiZGlzcGxheSI6IiJ9LCJwaG9uZV9tYXhfd2lkdGgiOjc2N30=" menu_id="8" align_horiz="content-horiz-right" float_right="yes"][tdb_mobile_horiz_menu menu_id="95" tdc_css="eyJwaG9uZSI6eyJtYXJnaW4tcmlnaHQiOiIyMHB4IiwiZGlzcGxheSI6IiJ9LCJwaG9uZV9tYXhfd2lkdGgiOjc2N30=" align_horiz="content-horiz-right" sub_padd="eyJwaG9uZSI6IjRweCAwIn0=" sub_elem_space="eyJwaG9uZSI6IjEifQ==" elem_padd="eyJwaG9uZSI6IjAgNHB4In0=" f_elem_font_size="eyJwaG9uZSI6IjEzcHgifQ==" f_elem_font_weight="eyJwaG9uZSI6IjEwMCJ9" f_elem_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" f_sub_elem_font_size="eyJwaG9uZSI6IjExcHgifQ==" f_sub_elem_font_weight="eyJwaG9uZSI6IjEwMCJ9" f_sub_elem_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" float_right="yes" f_elem_font_spacing="eyJwaG9uZSI6Ii0xIn0="][/vc_column][/vc_row][/tdc_zone]

[tdc_zone type="tdc_header_desktop" tdc_css="eyJhbGwiOnsiYmFja2dyb3VuZC1jb2xvciI6IiNmZmZmZmYiLCJkaXNwbGF5IjoiIn19" h_display="" h_position="" zone_shadow_shadow_offset_horizontal="0"][vc_row full_width="stretch_row" tdc_css="eyJhbGwiOnsicGFkZGluZy10b3AiOiIyIiwicGFkZGluZy1ib3R0b20iOiIyIiwiYmFja2dyb3VuZC1jb2xvciI6IiMzNzdiYjciLCJkaXNwbGF5IjoiIn19" content_align_vertical="content-vert-center" gap="0"][vc_column width="3/4" tdc_css="eyJhbGwiOnsid2lkdGgiOiI4MCUiLCJkaXNwbGF5IjoiIn19"][tdb_header_date inline="yes" date_color="#ffffff" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0xIiwibWFyZ2luLXJpZ2h0IjoiMzIiLCJkaXNwbGF5IjoiIn19"][tdb_mobile_horiz_menu inline="yes" menu_id="83" f_sub_elem_font_weight="400" text_color="#ffffff" f_elem_font_size="11" f_elem_font_weight="400" f_elem_font_line_height="1" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yIiwibWFyZ2luLWJvdHRvbSI6IjAiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiIifSwicG9ydHJhaXRfbWF4X3dpZHRoIjoxMDE4LCJwb3J0cmFpdF9taW5fd2lkdGgiOjc2OH0=" text_color_h="#4db2ec" elem_padd="0" elem_space="16"][/vc_column][vc_column width="1/4" tdc_css="eyJhbGwiOnsid2lkdGgiOiIyMCUiLCJjb250ZW50LWgtYWxpZ24iOiJjb250ZW50LWhvcml6LXJpZ2h0IiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdCI6eyJkaXNwbGF5IjoiIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3Njh9"][tdb_mobile_horiz_menu menu_id="95" f_sub_elem_font_weight="400" text_color="#ffffff" f_elem_font_size="11" f_elem_font_weight="400" f_elem_font_line_height="1" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yIiwibWFyZ2luLWJvdHRvbSI6IjAiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiIifSwicG9ydHJhaXRfbWF4X3dpZHRoIjoxMDE4LCJwb3J0cmFpdF9taW5fd2lkdGgiOjc2OH0=" text_color_h="#4db2ec" elem_padd="0" elem_space="16" inline="yes"][tdm_block_socials twitter="https://twitter.com/agrifrica" display_inline="yes" tds_social1-icons_color="#ffffff" icons_size="16" icons_padding="1.9" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" icons_spacing="0" tds_social1-icons_hover_color="#4db2ec" tds_social="tds_social1" open_in_new_window="yes"][/vc_column][/vc_row][vc_row content_align_vertical="content-vert-center" gap="14" tdc_css="eyJhbGwiOnsicGFkZGluZy10b3AiOiIyOCIsInBhZGRpbmctYm90dG9tIjoiMjgiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7InBhZGRpbmctdG9wIjoiMTQiLCJwYWRkaW5nLWJvdHRvbSI6IjE0IiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdF9tYXhfd2lkdGgiOjEwMTgsInBvcnRyYWl0X21pbl93aWR0aCI6NzY4fQ=="][vc_column vertical_align="" width="1/3"][tdb_header_logo align_horiz="content-horiz-center" align_vert="content-vert-center" media_size_image_height="110" media_size_image_width="220" image_width="eyJwb3J0cmFpdCI6IjE4NiIsImFsbCI6IjE0MCJ9" f_text_font_family="521" f_text_font_size="eyJhbGwiOiIzOSIsInBvcnRyYWl0IjoiMzUifQ==" f_text_font_transform="uppercase" f_text_font_weight="900" show_image="" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="500" f_tagline_font_size="9" tagline_color="#000000" f_tagline_font_spacing="normal" text_color="#000000" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" f_text_font_spacing="1" show_title="none" show_tagline="none" image="16178" tagline="VGhlJTIwQnVpc25lc3MlMjBvZiUyMEZhcm1pbmc="][/vc_column][vc_column width="2/3"]

[/vc_column][/vc_row][vc_row tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMCIsIm1hcmdpbi1sZWZ0IjoiMCIsImJhY2tncm91bmQtY29sb3IiOiIjNGY5ODQ2IiwiZGlzcGxheSI6IiJ9fQ==" gap="eyJhbGwiOiIyMSIsInBvcnRyYWl0IjoiMTAifQ==" full_width="stretch_row"][vc_column][tdb_header_menu main_sub_tdicon="td-icon-down" sub_tdicon="td-icon-right-arrow" mm_align_horiz="content-horiz-center" modules_on_row_regular="20%" modules_on_row_cats="25%" image_size="td_324x400" modules_category="image" show_excerpt="none" show_com="none" show_date="none" show_author="none" mm_sub_align_horiz="content-horiz-right" mm_elem_align_horiz="content-horiz-right" inline="yes" mm_align_screen="yes" f_elem_font_size="eyJwb3J0cmFpdCI6IjExIn0=" elem_padd="eyJwb3J0cmFpdCI6IjAgOXB4In0=" menu_id="8" text_color="#ffffff" tds_menu_active="tds_menu_active3" f_elem_font_line_height="eyJwb3J0cmFpdCI6IjQwcHgifQ==" more="yes"][tdb_header_search results_msg_align="content-horiz-center" image_floated="float_left" image_width="30" image_size="td_324x400" show_cat="none" show_btn="none" show_date="" show_review="none" show_com="none" show_excerpt="none" show_author="none" meta_padding="2px 0 0 15px" art_title="0 0 5px" all_modules_space="20" inline="yes" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" float_block="yes" form_align="content-horiz-right" icon_color="#ffffff" icon_size="eyJhbGwiOjIwLCJwb3J0cmFpdCI6IjE1In0=" icon_padding="eyJhbGwiOjIuNCwicG9ydHJhaXQiOiIyLjcifQ=="][/vc_column][/vc_row][/tdc_zone]

[tdc_zone type="tdc_header_desktop_sticky" s_transition_type="" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6Im5vbmUifSwibGFuZHNjYXBlIjp7ImRpc3BsYXkiOiJub25lIn0sImxhbmRzY2FwZV9tYXhfd2lkdGgiOjExNDAsImxhbmRzY2FwZV9taW5fd2lkdGgiOjEwMTksInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiJub25lIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3Njh9" hs_transition_type="" hs_transition_effect="slide" hs_sticky_type=""][vc_row full_width="" tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMCIsIm1hcmdpbi1sZWZ0IjoiMCIsImJhY2tncm91bmQtY29sb3IiOiIjNWI5ZTYwIiwiZGlzcGxheSI6IiJ9fQ==" content_align_vertical="content-vert-center" gap="21"][vc_column][tdb_header_logo align_horiz="content-horiz-center" align_vert="content-vert-center" media_size_image_height="75" media_size_image_width="160" image_width="eyJwb3J0cmFpdCI6IjE4NiJ9" text="MOJANEWS" f_text_font_family="521" f_text_font_size="20" f_text_font_transform="uppercase" f_text_font_weight="900" show_image="none" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="" text_color="#ffffff" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" inline="yes" tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMjEiLCJkaXNwbGF5IjoiIn19" f_text_font_spacing="1" image="1859" show_title="none" show_tagline="none"][tdb_header_menu main_sub_tdicon="td-icon-down" sub_tdicon="td-icon-right-arrow" mm_align_horiz="content-horiz-center" modules_on_row_regular="20%" modules_on_row_cats="25%" image_size="td_324x400" modules_category="image" show_excerpt="none" show_com="none" show_date="none" show_author="none" mm_sub_align_horiz="content-horiz-right" mm_elem_align_horiz="content-horiz-right" inline="yes" more="yes" mm_align_screen="yes" f_elem_font_size="eyJwb3J0cmFpdCI6IjExIn0=" elem_padd="eyJwb3J0cmFpdCI6IjAgOXB4In0=" menu_id="8" text_color="#ffffff" tds_menu_active="tds_menu_active3" f_elem_font_line_height="eyJwb3J0cmFpdCI6IjQwcHgifQ=="][tdb_header_search results_msg_align="content-horiz-center" image_floated="float_left" image_width="30" image_size="td_324x400" show_cat="none" show_btn="none" show_date="" show_review="none" show_com="none" show_excerpt="none" show_author="none" meta_padding="2px 0 0 15px" art_title="0 0 5px" all_modules_space="20" float_block="yes" icon_color="#ffffff" form_align="content-horiz-right" icon_size="eyJhbGwiOjIwLCJwb3J0cmFpdCI6IjE1In0=" icon_padding="eyJhbGwiOjIuNCwicG9ydHJhaXQiOiIyLjcifQ=="][/vc_column][/vc_row][/tdc_zone]

Home Agribusiness Why a blended approach to marketing is needed in Africa

Why a blended approach to marketing is needed in Africa

October 17, 2025

In the West, Millennials and Gen Z are now making the big B2B decisions, but Africa’s reality looks different, with most decisions still made by Generation X.Matthew Nkala, a digital director at The Catalyst Africa, explores why a “Millennial” or “Gen Z” on the continent differs from elsewhere in the world and how marketers need…

We have curated content aggregated from various sources. We also have curated books, reports and contributor articles. Be an agrifrica subscriber and be informed about the importance of the Business of Farming, Green and Blue Economies and Climate Change. This content is for AGRIFRICA SUBSCRIPTION members only.
Register

Already a member? Log in here

RELATED

Tracking pandemic aid fraud: Five years on, the toll continues to grow

Conservationists connect with chimps in a Ugandan rainforest as they seek a sense of communion

Conservationists connect with chimps in a Ugandan rainforest as they seek a sense of communion

Birds, butterflies, botanicals, and coastal wonders

Blue Origin targeting Dec. 18 for historic 1st spaceflight of wheelchair user

Songbirds swap colorful plumage genes across species lines among their evolutionary neighbors