TBWA Shows the Power of Humour at the Effies and Loeries

South Africans have a talent for laughing through the chaos. It’s part coping mechanism, part national art form — and when brands manage to bottle that irreverence, the results can be magic.For TBWAHunt Lascaris, two tongue-in-cheek campaigns for City Lodge Hotels and Savanna aim toturn humour into hardware at both this year’s Effie Awards and…

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