The Undercover Ads That Slot Into and Don’t Interrupt Music Listening Experiences

Integrated creative agency M+C Saatchi Abel, part of Africa’s independent group of creative companies, The Up&Up Group, has partnered with Standard Bank to deliver ‘The Undercover Ad’ campaign. It aims to be an innovative, non-invasive example of advertising that utilises artificial intelligence (AI) technology to market Standard Bank’s app seamlessly on YouTube Music, says the group….

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