From Facebook to Flow: The Founders Fueling South Africa’s R4-Billion Commerce-Media Boom

South Africa’s advertising landscape has shifted fast. In the past year alone, Flow has aimed to emerge as a driving force behind the country’s R4-billion commerce-media market, powering a new wave of advertising built on real shopper data rather than third-party cookies.Flow’s platform now enables more than 35 major consumer businesses, including Woolworths, ARC, Dineplan,…

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