Red & Yellow Partners With Integer/Hotspot to Launch SA’s First Accredited Shopper Marketing Course

Shopper marketing — where brand strategy meets retail reality — has now been formally recognised as a specialist skillset in South Africa with the launch of the country’s first accredited shopper marketing short course.Developed by the Red & Yellow Creative School of Business, in partnership with IntegerHotspot, the programme is endorsed by SHOP! SA. Red…

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