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Home Investment Influence or Illusion

Investment

Influence or Illusion

November 20, 2025

Influencer marketing has matured from a niche experiment into a multibillion-dollar force. By 2025, global creator spend has exceeded US$30-billion and in South Africa nearly two-thirds of brands plan to increase their influencer budgets, says Jonty Fisher, Chief Strategy and Integration Officer of Publicis Groupe.Some are going so far as to allocate almost half of their…

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