The Up&Up Group’s M&C Saatchi Abel expands cross-border clients

Integrated creative agency M&C Saatchi Abel, part of The Up&Up Group, has reinforced its commitment and focus on the African continent, announcing a host of new cross-border client acquisitions, building on its 2024 winning of the MTN account which goes live this year.Johannesburg MD for M&C Saatchi Abel, Masego Motsogi says the pan-African energy and…

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