Joma has announced its new role as Technical and Apparel Sponsor of the Two Oceans Marathon, for the 2025 edition of the race. Joma will also create a special edition of the Joma R-2000 model as a souvenir — an ode to all past, present and future runners of this race and a commitment to further elevate the brand on the African continent.
Known as the “World’s Most Beautiful Marathon,” the event showcases Cape Town’s breathtaking scenery and brings together a vibrant community of runners from around the globe, Joma and the Two Oceans Marathon say.
In this way, the brand adds another sponsorship to its wide range of global marathons, such as the ACEA Run Rome Marathon, Ibiza Marathon, the Movistar Madrid Half Marathon, Paris 20k, and now South Africa’s biggest running event, the duo says.
“We are honoured to partner with the Two Oceans Marathon, an event that embodies the harmony of community, movement and nature,” says Roger Noades, Director of Joma South Africa.
“This partnership marks a pivotal moment in Joma’s global journey, reaffirming our unwavering commitment to athletes of all levels and disciplines worldwide,” Noades adds. “We’re thrilled to introduce a bespoke event shoe for this year’s race — engineered to conquer the current, inspire your stride and celebrate a unique community stepping into history to claim their place in the Two Oceans legacy.”
Two Oceans Marathon NPC Race Manager, Hilton Kearns, says, “The synergy with renowned international sportswear brand Joma lies in its brand motto, ‘Exercise your Freedom’. This aligns with a signature value for the Two Oceans Marathon as we celebrate the conquering spirit of our incredible running community with a bespoke shoe for the 54th edition of our globally acclaimed race and strive to promote active lifestyles in general.”
“We are looking forward to harnessing the power of both our brands to further entrench road running as a leading sport in South Africa,” Kearns adds.
Toni Cavanagh, TOM NPC Chairperson and Head of the TOM Sponsorship Committee, says, “As Chairperson of the Two Oceans Marathon, I am thrilled to welcome Joma as our technical and apparel partner. Together, we are proud to introduce our first-ever event running shoe, a design that beautifully integrates the colours of the ocean, sun and earth. The dynamic abstract wave design incorporates vibrant colours — each carefully chosen to evoke energy, vitality and the resilient spirit of our runners.”
“These colours symbolise the journey of every athlete and the essence of the Two Oceans Marathon. They reflect our routes, the surrounding oceans and the passion, endurance and strength of our community. This shoe is not just a product; it’s a testament to the thought and care that went into every detail, representing the marathon’s legacy and the vibrant energy of our runners,” Cavanagh adds.
“Joma’s vision of combining innovation with performance to empower athletes aligns perfectly with the values of the Two Oceans Marathon. Their commitment to creating products that enhance performance while celebrating the spirit of sport resonates with our own goal of providing every runner with the best possible experience. Together, we look forward to setting the stage for peak performance in 2025 and beyond,” says Cavanagh.
The design of the R-2000 Two Oceans Marathon shoes incorporates the colours of the race logo in an abstract pattern. Every detail symbolises the fusion between nature and sport, which defines this test, the duo concludes.
For more information, visit www.twooceansmarathon.org.za.
*Image courtesy of contributor
Joma running shoes Two Oceans Marathon partnership Two Oceans Marathon Joma R-2000 Joma Spain
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