[tdc_zone type="tdc_header_mobile" tdc_css="eyJwaG9uZSI6eyJiYWNrZ3JvdW5kLWNvbG9yIjoiI2ZmZmZmZiIsImRpc3BsYXkiOiIifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" zone_shadow_shadow_size="eyJwaG9uZSI6IjgifQ==" m_display="fixed"][vc_row content_align_vertical="content-vert-top" gap="eyJwaG9uZSI6IjAifQ==" tdc_css="eyJwaG9uZSI6eyJkaXNwbGF5IjoiIn0sInBob25lX21heF93aWR0aCI6NzY3fQ==" full_width=""][vc_column width="1/2" tdc_css="eyJwaG9uZSI6eyJ3aWR0aCI6IjQwJSIsImRpc3BsYXkiOiJpbmxpbmUtYmxvY2sifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" vertical_align="eyJwaG9uZSI6Im1pZGRsZSJ9"][tdb_header_logo align_horiz="content-horiz-left" align_vert="content-vert-center" media_size_image_height="110" media_size_image_width="220" image_width="eyJwb3J0cmFpdCI6IjE4NiIsInBob25lIjoiMTIwIn0=" text="MOJANEWS" f_text_font_family="eyJwaG9uZSI6IjUyMSJ9" f_text_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" f_text_font_weight="eyJwaG9uZSI6IjkwMCJ9" show_image="eyJhbGwiOiJub25lIiwicGhvbmUiOiJibG9jayJ9" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="" text_color="#ffffff" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" f_text_font_size="eyJwaG9uZSI6IjIwIn0=" f_text_font_spacing="eyJwaG9uZSI6IjEifQ==" show_title="eyJwaG9uZSI6Im5vbmUifQ==" show_tagline="eyJwaG9uZSI6Im5vbmUifQ==" image="16178"][/vc_column][vc_column width="1/2" tdc_css="eyJwaG9uZSI6eyJ3aWR0aCI6IjYwJSIsImRpc3BsYXkiOiJpbmxpbmUtYmxvY2sifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" vertical_align="eyJwaG9uZSI6Im1pZGRsZSJ9"][tdb_mobile_menu icon_color="#ffffff" icon_size="eyJhbGwiOjIyLCJwaG9uZSI6IjIwIn0=" icon_padding="eyJhbGwiOjIuNSwicGhvbmUiOiIyIn0=" tdc_css="eyJwaG9uZSI6eyJtYXJnaW4tbGVmdCI6Ii0xMyIsImJhY2tncm91bmQtY29sb3IiOiIjMzc3YmI3IiwiZGlzcGxheSI6IiJ9LCJwaG9uZV9tYXhfd2lkdGgiOjc2N30=" menu_id="8" align_horiz="content-horiz-right" float_right="yes"][tdb_mobile_horiz_menu menu_id="95" tdc_css="eyJwaG9uZSI6eyJtYXJnaW4tcmlnaHQiOiIyMHB4IiwiZGlzcGxheSI6IiJ9LCJwaG9uZV9tYXhfd2lkdGgiOjc2N30=" align_horiz="content-horiz-right" sub_padd="eyJwaG9uZSI6IjRweCAwIn0=" sub_elem_space="eyJwaG9uZSI6IjEifQ==" elem_padd="eyJwaG9uZSI6IjAgNHB4In0=" f_elem_font_size="eyJwaG9uZSI6IjEzcHgifQ==" f_elem_font_weight="eyJwaG9uZSI6IjEwMCJ9" f_elem_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" f_sub_elem_font_size="eyJwaG9uZSI6IjExcHgifQ==" f_sub_elem_font_weight="eyJwaG9uZSI6IjEwMCJ9" f_sub_elem_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" float_right="yes" f_elem_font_spacing="eyJwaG9uZSI6Ii0xIn0="][/vc_column][/vc_row][/tdc_zone]

[tdc_zone type="tdc_header_desktop" tdc_css="eyJhbGwiOnsiYmFja2dyb3VuZC1jb2xvciI6IiNmZmZmZmYiLCJkaXNwbGF5IjoiIn19" h_display="" h_position="" zone_shadow_shadow_offset_horizontal="0"][vc_row full_width="stretch_row" tdc_css="eyJhbGwiOnsicGFkZGluZy10b3AiOiIyIiwicGFkZGluZy1ib3R0b20iOiIyIiwiYmFja2dyb3VuZC1jb2xvciI6IiMzNzdiYjciLCJkaXNwbGF5IjoiIn19" content_align_vertical="content-vert-center" gap="0"][vc_column width="3/4" tdc_css="eyJhbGwiOnsid2lkdGgiOiI4MCUiLCJkaXNwbGF5IjoiIn19"][tdb_header_date inline="yes" date_color="#ffffff" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0xIiwibWFyZ2luLXJpZ2h0IjoiMzIiLCJkaXNwbGF5IjoiIn19"][tdb_mobile_horiz_menu inline="yes" menu_id="83" f_sub_elem_font_weight="400" text_color="#ffffff" f_elem_font_size="11" f_elem_font_weight="400" f_elem_font_line_height="1" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yIiwibWFyZ2luLWJvdHRvbSI6IjAiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiIifSwicG9ydHJhaXRfbWF4X3dpZHRoIjoxMDE4LCJwb3J0cmFpdF9taW5fd2lkdGgiOjc2OH0=" text_color_h="#4db2ec" elem_padd="0" elem_space="16"][/vc_column][vc_column width="1/4" tdc_css="eyJhbGwiOnsid2lkdGgiOiIyMCUiLCJjb250ZW50LWgtYWxpZ24iOiJjb250ZW50LWhvcml6LXJpZ2h0IiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdCI6eyJkaXNwbGF5IjoiIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3Njh9"][tdb_mobile_horiz_menu menu_id="95" f_sub_elem_font_weight="400" text_color="#ffffff" f_elem_font_size="11" f_elem_font_weight="400" f_elem_font_line_height="1" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yIiwibWFyZ2luLWJvdHRvbSI6IjAiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiIifSwicG9ydHJhaXRfbWF4X3dpZHRoIjoxMDE4LCJwb3J0cmFpdF9taW5fd2lkdGgiOjc2OH0=" text_color_h="#4db2ec" elem_padd="0" elem_space="16" inline="yes"][tdm_block_socials twitter="https://twitter.com/agrifrica" display_inline="yes" tds_social1-icons_color="#ffffff" icons_size="16" icons_padding="1.9" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" icons_spacing="0" tds_social1-icons_hover_color="#4db2ec" tds_social="tds_social1" open_in_new_window="yes"][/vc_column][/vc_row][vc_row content_align_vertical="content-vert-center" gap="14" tdc_css="eyJhbGwiOnsicGFkZGluZy10b3AiOiIyOCIsInBhZGRpbmctYm90dG9tIjoiMjgiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7InBhZGRpbmctdG9wIjoiMTQiLCJwYWRkaW5nLWJvdHRvbSI6IjE0IiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdF9tYXhfd2lkdGgiOjEwMTgsInBvcnRyYWl0X21pbl93aWR0aCI6NzY4fQ=="][vc_column vertical_align="" width="1/3"][tdb_header_logo align_horiz="content-horiz-center" align_vert="content-vert-center" media_size_image_height="110" media_size_image_width="220" image_width="eyJwb3J0cmFpdCI6IjE4NiIsImFsbCI6IjE0MCJ9" f_text_font_family="521" f_text_font_size="eyJhbGwiOiIzOSIsInBvcnRyYWl0IjoiMzUifQ==" f_text_font_transform="uppercase" f_text_font_weight="900" show_image="" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="500" f_tagline_font_size="9" tagline_color="#000000" f_tagline_font_spacing="normal" text_color="#000000" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" f_text_font_spacing="1" show_title="none" show_tagline="none" image="16178" tagline="VGhlJTIwQnVpc25lc3MlMjBvZiUyMEZhcm1pbmc="][/vc_column][vc_column width="2/3"]

[/vc_column][/vc_row][vc_row tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMCIsIm1hcmdpbi1sZWZ0IjoiMCIsImJhY2tncm91bmQtY29sb3IiOiIjNGY5ODQ2IiwiZGlzcGxheSI6IiJ9fQ==" gap="eyJhbGwiOiIyMSIsInBvcnRyYWl0IjoiMTAifQ==" full_width="stretch_row"][vc_column][tdb_header_menu main_sub_tdicon="td-icon-down" sub_tdicon="td-icon-right-arrow" mm_align_horiz="content-horiz-center" modules_on_row_regular="20%" modules_on_row_cats="25%" image_size="td_324x400" modules_category="image" show_excerpt="none" show_com="none" show_date="none" show_author="none" mm_sub_align_horiz="content-horiz-right" mm_elem_align_horiz="content-horiz-right" inline="yes" mm_align_screen="yes" f_elem_font_size="eyJwb3J0cmFpdCI6IjExIn0=" elem_padd="eyJwb3J0cmFpdCI6IjAgOXB4In0=" menu_id="8" text_color="#ffffff" tds_menu_active="tds_menu_active3" f_elem_font_line_height="eyJwb3J0cmFpdCI6IjQwcHgifQ==" more="yes"][tdb_header_search results_msg_align="content-horiz-center" image_floated="float_left" image_width="30" image_size="td_324x400" show_cat="none" show_btn="none" show_date="" show_review="none" show_com="none" show_excerpt="none" show_author="none" meta_padding="2px 0 0 15px" art_title="0 0 5px" all_modules_space="20" inline="yes" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" float_block="yes" form_align="content-horiz-right" icon_color="#ffffff" icon_size="eyJhbGwiOjIwLCJwb3J0cmFpdCI6IjE1In0=" icon_padding="eyJhbGwiOjIuNCwicG9ydHJhaXQiOiIyLjcifQ=="][/vc_column][/vc_row][/tdc_zone]

[tdc_zone type="tdc_header_desktop_sticky" s_transition_type="" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6Im5vbmUifSwibGFuZHNjYXBlIjp7ImRpc3BsYXkiOiJub25lIn0sImxhbmRzY2FwZV9tYXhfd2lkdGgiOjExNDAsImxhbmRzY2FwZV9taW5fd2lkdGgiOjEwMTksInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiJub25lIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3Njh9" hs_transition_type="" hs_transition_effect="slide" hs_sticky_type=""][vc_row full_width="" tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMCIsIm1hcmdpbi1sZWZ0IjoiMCIsImJhY2tncm91bmQtY29sb3IiOiIjNWI5ZTYwIiwiZGlzcGxheSI6IiJ9fQ==" content_align_vertical="content-vert-center" gap="21"][vc_column][tdb_header_logo align_horiz="content-horiz-center" align_vert="content-vert-center" media_size_image_height="75" media_size_image_width="160" image_width="eyJwb3J0cmFpdCI6IjE4NiJ9" text="MOJANEWS" f_text_font_family="521" f_text_font_size="20" f_text_font_transform="uppercase" f_text_font_weight="900" show_image="none" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="" text_color="#ffffff" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" inline="yes" tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMjEiLCJkaXNwbGF5IjoiIn19" f_text_font_spacing="1" image="1859" show_title="none" show_tagline="none"][tdb_header_menu main_sub_tdicon="td-icon-down" sub_tdicon="td-icon-right-arrow" mm_align_horiz="content-horiz-center" modules_on_row_regular="20%" modules_on_row_cats="25%" image_size="td_324x400" modules_category="image" show_excerpt="none" show_com="none" show_date="none" show_author="none" mm_sub_align_horiz="content-horiz-right" mm_elem_align_horiz="content-horiz-right" inline="yes" more="yes" mm_align_screen="yes" f_elem_font_size="eyJwb3J0cmFpdCI6IjExIn0=" elem_padd="eyJwb3J0cmFpdCI6IjAgOXB4In0=" menu_id="8" text_color="#ffffff" tds_menu_active="tds_menu_active3" f_elem_font_line_height="eyJwb3J0cmFpdCI6IjQwcHgifQ=="][tdb_header_search results_msg_align="content-horiz-center" image_floated="float_left" image_width="30" image_size="td_324x400" show_cat="none" show_btn="none" show_date="" show_review="none" show_com="none" show_excerpt="none" show_author="none" meta_padding="2px 0 0 15px" art_title="0 0 5px" all_modules_space="20" float_block="yes" icon_color="#ffffff" form_align="content-horiz-right" icon_size="eyJhbGwiOjIwLCJwb3J0cmFpdCI6IjE1In0=" icon_padding="eyJhbGwiOjIuNCwicG9ydHJhaXQiOiIyLjcifQ=="][/vc_column][/vc_row][/tdc_zone]

Home Agribusiness Eight Key Digital Marketing Insights From the Past Year

Eight Key Digital Marketing Insights From the Past Year

April 11, 2025

The team at TDMC (The Digital Media Collective) use their front-row seat to the evolving e-commerce landscape to share some essential insights that are shaping the strategies for forward-thinking brands.1. Platform Specialisation Versus “Spray and Pray” Campaigns Brands that focus on building deep engagement and a seamless shopping experience for users no matter where they…

We have curated content aggregated from various sources. We also have curated books, reports and contributor articles. Be an agrifrica subscriber and be informed about the importance of the Business of Farming, Green and Blue Economies and Climate Change. This content is for AGRIFRICA SUBSCRIPTION members only.
Register

Already a member? Log in here