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Home Investment Benefits, Challenges and Lessons Surrounding Gamified Marketing: A Q&A With Orsheran Singh

Investment

Benefits, Challenges and Lessons Surrounding Gamified Marketing: A Q&A With Orsheran Singh

April 24, 2025

According to FNB’s Orsheran Singh, “Gamification needs to feel like a natural extension of the brand, not a bolt-on.” Joreke Kleynhans from media update spoke to him about different aspects surrounding gamified marketing in this Q&A.Gamification is an approach to marketing that involves challenging and rewarding users of a platform to increase engagement. Points, badges…

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