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Home Investment Ways of Unlocking Creative Freedom to Better Serve Clients

Investment

Ways of Unlocking Creative Freedom to Better Serve Clients

April 25, 2025

Collaboration between the creative and client service teams is vital. Striking the right balance between creative freedom and brand limitations requires mutual understanding, deliberate strategy and clear communication, say Matte BLK’s Senior Art Director, Thato Moatlhodi and Group Account Director, Fredine Swigelaar. As South Africa gets ready to commemorate the 31st anniversary of its democracy and…

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