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Home Agribusiness Would You Like to Be Able to Shop from Beyond the Grave?

Would You Like to Be Able to Shop from Beyond the Grave?

April 29, 2025

In a bizarre twist of commerce, post-death consumerism has been identified as an emerging retail trend. Before you knock it, take note: 51% of South Africans surveyed are interested, says Hugh Fletcher, Global Demand Content and Thought Leadership Director at VML Enterprise Solutions.Imagine receiving a birthday gift from a deceased friend or relative. Not something…

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