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Home Agribusiness Streaming’s Next Frontier: Why Africa Needs a Different Playbook

Streaming’s Next Frontier: Why Africa Needs a Different Playbook

June 5, 2025

With a young, mobile-first population and rising demand for digital content, Africa is fast becoming a strategic focus for streamers.In South Africa alone, over 8.4 million people now have access to paid or subscription-based on-demand streaming services, according to the latest MAPS™ dataset (July 2023 to June 2024). Separately, industry projections estimate that the local…

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