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Home Agribusiness Stop Playing Dress-Up with Culture: a Call for Authentic Heritage Month Communications

Stop Playing Dress-Up with Culture: a Call for Authentic Heritage Month Communications

September 19, 2025

Every year on 24 September, our timelines fill up with the same predictable images: the South African flag, stock photos of people around a braai and copy-paste phrases such as “celebrating our rainbow nation” and “unity in diversity”, says Miliswa Sitshwele, Head of Social Media, and Tumelo Buthelezi, Writer at Flow Communications.Every year on 24…

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