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Home Investment Why TikTok’s $33B Shop is a Wake-Up Call for B2B Commerce

Investment

Why TikTok’s $33B Shop is a Wake-Up Call for B2B Commerce

September 22, 2025

72% of global eCommerce revenues were transacted in marketplaces, which are first party and third-party sales. Leaving only 28% of revenue generated in online stores.The growth of marketplace shopping is radically shifting the consumer experience and by association, the business-to-business journey is being forced to adapt or simply, die. Greg Vercelloti, commercial director from Dariel…

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