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Home Investment Kantar Media Reactions 2025: The great divide

Investment

Kantar Media Reactions 2025: The great divide

September 23, 2025

Marketers and consumers don’t prefer the same ad platforms: What does this mean for brands?Kantar’s Media Reactions 2025 study, which surveyed over 21,000 consumers and around 1,000 senior marketers globally, reveals that no single brand ranks in the top five for both groups. Consumers favour Amazon brands, with Amazon itself taking first place, Twitch in…

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