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Home Agribusiness Co-Creation Over Control: The Real Talk Debate Unpacks How to Win Gen...

Co-Creation Over Control: The Real Talk Debate Unpacks How to Win Gen Z’s Trust

October 3, 2025

Women in Marketing (WiM) Africa, in partnership with Kantar, has convened over 60 senior marketers, brand leaders and Gen Z voices in Bryanston, Johannesburg last week for the second edition of its Real Talk Debate series. The session asked a timely and provocative question: is the industry ready for Africa’s Gen Z audiences? With Gen Z…

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