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Home Agribusiness Survival Economics Redefine Township Loyalty: The 2025 Township CX Report

Survival Economics Redefine Township Loyalty: The 2025 Township CX Report

October 6, 2025

Brand loyalty in South Africa’s townships has been rewritten by survival economics, where necessity trumps sentiment and households are forced to prioritise value in their daily spending.That’s the central finding of the 2025 Township Customer Experience (CX) Report, released by Africa’s largest B Corp-certified digital agency, Rogerwilco, in partnership with Field & Insights Africa and…

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