South Africa’s Billboard Industry Just Launched Its Own Influencer

It began as a bold idea from DOOH.co.za — South Africa’s leading Out-of-Home (OOH) news and industry platform — to remind the world that before hashtags, filters and sponsored content, there was OOH: the original influencer.Months later, the OG Influencer has done precisely that — sparked conversation, turned heads, and reignited pride in the billboard’s power….

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