R30-Billion in Black Friday Sales: South Africans Aren’t Buying the Hype

As South Africa gears up for another Black Friday, Mathabo Sekhonyana, Marketing Specialist, has warned that consumer loyalty is vanishing fast.South Africa’s busiest shopping season is here. Over the next few days, tills will be ringing, and carts will be filled as consumers cash in on the best deals in town. Black Friday has always…

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