[tdc_zone type="tdc_header_mobile" tdc_css="eyJwaG9uZSI6eyJiYWNrZ3JvdW5kLWNvbG9yIjoiI2ZmZmZmZiIsImRpc3BsYXkiOiIifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" zone_shadow_shadow_size="eyJwaG9uZSI6IjgifQ==" m_display="fixed"][vc_row content_align_vertical="content-vert-top" gap="eyJwaG9uZSI6IjAifQ==" tdc_css="eyJwaG9uZSI6eyJkaXNwbGF5IjoiIn0sInBob25lX21heF93aWR0aCI6NzY3fQ==" full_width=""][vc_column width="1/2" tdc_css="eyJwaG9uZSI6eyJ3aWR0aCI6IjQwJSIsImRpc3BsYXkiOiJpbmxpbmUtYmxvY2sifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" vertical_align="eyJwaG9uZSI6Im1pZGRsZSJ9"][tdb_header_logo align_horiz="content-horiz-left" align_vert="content-vert-center" media_size_image_height="110" media_size_image_width="220" image_width="eyJwb3J0cmFpdCI6IjE4NiIsInBob25lIjoiMTIwIn0=" text="MOJANEWS" f_text_font_family="eyJwaG9uZSI6IjUyMSJ9" f_text_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" f_text_font_weight="eyJwaG9uZSI6IjkwMCJ9" show_image="eyJhbGwiOiJub25lIiwicGhvbmUiOiJibG9jayJ9" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="" text_color="#ffffff" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" f_text_font_size="eyJwaG9uZSI6IjIwIn0=" f_text_font_spacing="eyJwaG9uZSI6IjEifQ==" show_title="eyJwaG9uZSI6Im5vbmUifQ==" show_tagline="eyJwaG9uZSI6Im5vbmUifQ==" image="16178"][/vc_column][vc_column width="1/2" tdc_css="eyJwaG9uZSI6eyJ3aWR0aCI6IjYwJSIsImRpc3BsYXkiOiJpbmxpbmUtYmxvY2sifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" vertical_align="eyJwaG9uZSI6Im1pZGRsZSJ9"][tdb_mobile_menu icon_color="#ffffff" icon_size="eyJhbGwiOjIyLCJwaG9uZSI6IjIwIn0=" icon_padding="eyJhbGwiOjIuNSwicGhvbmUiOiIyIn0=" tdc_css="eyJwaG9uZSI6eyJtYXJnaW4tbGVmdCI6Ii0xMyIsImJhY2tncm91bmQtY29sb3IiOiIjMzc3YmI3IiwiZGlzcGxheSI6IiJ9LCJwaG9uZV9tYXhfd2lkdGgiOjc2N30=" menu_id="8" align_horiz="content-horiz-right" float_right="yes"][tdb_mobile_horiz_menu menu_id="95" tdc_css="eyJwaG9uZSI6eyJtYXJnaW4tcmlnaHQiOiIyMHB4IiwiZGlzcGxheSI6IiJ9LCJwaG9uZV9tYXhfd2lkdGgiOjc2N30=" align_horiz="content-horiz-right" sub_padd="eyJwaG9uZSI6IjRweCAwIn0=" sub_elem_space="eyJwaG9uZSI6IjEifQ==" elem_padd="eyJwaG9uZSI6IjAgNHB4In0=" f_elem_font_size="eyJwaG9uZSI6IjEzcHgifQ==" f_elem_font_weight="eyJwaG9uZSI6IjEwMCJ9" f_elem_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" f_sub_elem_font_size="eyJwaG9uZSI6IjExcHgifQ==" f_sub_elem_font_weight="eyJwaG9uZSI6IjEwMCJ9" f_sub_elem_font_transform="eyJwaG9uZSI6InVwcGVyY2FzZSJ9" float_right="yes" f_elem_font_spacing="eyJwaG9uZSI6Ii0xIn0="][/vc_column][/vc_row][/tdc_zone]

[tdc_zone type="tdc_header_desktop" tdc_css="eyJhbGwiOnsiYmFja2dyb3VuZC1jb2xvciI6IiNmZmZmZmYiLCJkaXNwbGF5IjoiIn19" h_display="" h_position="" zone_shadow_shadow_offset_horizontal="0"][vc_row full_width="stretch_row" tdc_css="eyJhbGwiOnsicGFkZGluZy10b3AiOiIyIiwicGFkZGluZy1ib3R0b20iOiIyIiwiYmFja2dyb3VuZC1jb2xvciI6IiMzNzdiYjciLCJkaXNwbGF5IjoiIn19" content_align_vertical="content-vert-center" gap="0"][vc_column width="3/4" tdc_css="eyJhbGwiOnsid2lkdGgiOiI4MCUiLCJkaXNwbGF5IjoiIn19"][tdb_header_date inline="yes" date_color="#ffffff" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0xIiwibWFyZ2luLXJpZ2h0IjoiMzIiLCJkaXNwbGF5IjoiIn19"][tdb_mobile_horiz_menu inline="yes" menu_id="83" f_sub_elem_font_weight="400" text_color="#ffffff" f_elem_font_size="11" f_elem_font_weight="400" f_elem_font_line_height="1" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yIiwibWFyZ2luLWJvdHRvbSI6IjAiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiIifSwicG9ydHJhaXRfbWF4X3dpZHRoIjoxMDE4LCJwb3J0cmFpdF9taW5fd2lkdGgiOjc2OH0=" text_color_h="#4db2ec" elem_padd="0" elem_space="16"][/vc_column][vc_column width="1/4" tdc_css="eyJhbGwiOnsid2lkdGgiOiIyMCUiLCJjb250ZW50LWgtYWxpZ24iOiJjb250ZW50LWhvcml6LXJpZ2h0IiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdCI6eyJkaXNwbGF5IjoiIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3Njh9"][tdb_mobile_horiz_menu menu_id="95" f_sub_elem_font_weight="400" text_color="#ffffff" f_elem_font_size="11" f_elem_font_weight="400" f_elem_font_line_height="1" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6Ii0yIiwibWFyZ2luLWJvdHRvbSI6IjAiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiIifSwicG9ydHJhaXRfbWF4X3dpZHRoIjoxMDE4LCJwb3J0cmFpdF9taW5fd2lkdGgiOjc2OH0=" text_color_h="#4db2ec" elem_padd="0" elem_space="16" inline="yes"][tdm_block_socials twitter="https://twitter.com/agrifrica" display_inline="yes" tds_social1-icons_color="#ffffff" icons_size="16" icons_padding="1.9" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" icons_spacing="0" tds_social1-icons_hover_color="#4db2ec" tds_social="tds_social1" open_in_new_window="yes"][/vc_column][/vc_row][vc_row content_align_vertical="content-vert-center" gap="14" tdc_css="eyJhbGwiOnsicGFkZGluZy10b3AiOiIyOCIsInBhZGRpbmctYm90dG9tIjoiMjgiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0Ijp7InBhZGRpbmctdG9wIjoiMTQiLCJwYWRkaW5nLWJvdHRvbSI6IjE0IiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdF9tYXhfd2lkdGgiOjEwMTgsInBvcnRyYWl0X21pbl93aWR0aCI6NzY4fQ=="][vc_column vertical_align="" width="1/3"][tdb_header_logo align_horiz="content-horiz-center" align_vert="content-vert-center" media_size_image_height="110" media_size_image_width="220" image_width="eyJwb3J0cmFpdCI6IjE4NiIsImFsbCI6IjE0MCJ9" f_text_font_family="521" f_text_font_size="eyJhbGwiOiIzOSIsInBvcnRyYWl0IjoiMzUifQ==" f_text_font_transform="uppercase" f_text_font_weight="900" show_image="" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="500" f_tagline_font_size="9" tagline_color="#000000" f_tagline_font_spacing="normal" text_color="#000000" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" f_text_font_spacing="1" show_title="none" show_tagline="none" image="16178" tagline="VGhlJTIwQnVpc25lc3MlMjBvZiUyMEZhcm1pbmc="][/vc_column][vc_column width="2/3"]

[/vc_column][/vc_row][vc_row tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMCIsIm1hcmdpbi1sZWZ0IjoiMCIsImJhY2tncm91bmQtY29sb3IiOiIjNGY5ODQ2IiwiZGlzcGxheSI6IiJ9fQ==" gap="eyJhbGwiOiIyMSIsInBvcnRyYWl0IjoiMTAifQ==" full_width="stretch_row"][vc_column][tdb_header_menu main_sub_tdicon="td-icon-down" sub_tdicon="td-icon-right-arrow" mm_align_horiz="content-horiz-center" modules_on_row_regular="20%" modules_on_row_cats="25%" image_size="td_324x400" modules_category="image" show_excerpt="none" show_com="none" show_date="none" show_author="none" mm_sub_align_horiz="content-horiz-right" mm_elem_align_horiz="content-horiz-right" inline="yes" mm_align_screen="yes" f_elem_font_size="eyJwb3J0cmFpdCI6IjExIn0=" elem_padd="eyJwb3J0cmFpdCI6IjAgOXB4In0=" menu_id="8" text_color="#ffffff" tds_menu_active="tds_menu_active3" f_elem_font_line_height="eyJwb3J0cmFpdCI6IjQwcHgifQ==" more="yes"][tdb_header_search results_msg_align="content-horiz-center" image_floated="float_left" image_width="30" image_size="td_324x400" show_cat="none" show_btn="none" show_date="" show_review="none" show_com="none" show_excerpt="none" show_author="none" meta_padding="2px 0 0 15px" art_title="0 0 5px" all_modules_space="20" inline="yes" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6IiJ9fQ==" float_block="yes" form_align="content-horiz-right" icon_color="#ffffff" icon_size="eyJhbGwiOjIwLCJwb3J0cmFpdCI6IjE1In0=" icon_padding="eyJhbGwiOjIuNCwicG9ydHJhaXQiOiIyLjcifQ=="][/vc_column][/vc_row][/tdc_zone]

[tdc_zone type="tdc_header_desktop_sticky" s_transition_type="" tdc_css="eyJhbGwiOnsiZGlzcGxheSI6Im5vbmUifSwibGFuZHNjYXBlIjp7ImRpc3BsYXkiOiJub25lIn0sImxhbmRzY2FwZV9tYXhfd2lkdGgiOjExNDAsImxhbmRzY2FwZV9taW5fd2lkdGgiOjEwMTksInBvcnRyYWl0Ijp7ImRpc3BsYXkiOiJub25lIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3Njh9" hs_transition_type="" hs_transition_effect="slide" hs_sticky_type=""][vc_row full_width="" tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMCIsIm1hcmdpbi1sZWZ0IjoiMCIsImJhY2tncm91bmQtY29sb3IiOiIjNWI5ZTYwIiwiZGlzcGxheSI6IiJ9fQ==" content_align_vertical="content-vert-center" gap="21"][vc_column][tdb_header_logo align_horiz="content-horiz-center" align_vert="content-vert-center" media_size_image_height="75" media_size_image_width="160" image_width="eyJwb3J0cmFpdCI6IjE4NiJ9" text="MOJANEWS" f_text_font_family="521" f_text_font_size="20" f_text_font_transform="uppercase" f_text_font_weight="900" show_image="none" tagline_align_horiz="content-horiz-center" f_tagline_font_family="394" f_tagline_font_weight="" text_color="#ffffff" ttl_tag_space="eyJhbGwiOiItMyIsInBvcnRyYWl0IjoiLTIifQ==" inline="yes" tdc_css="eyJhbGwiOnsibWFyZ2luLXJpZ2h0IjoiMjEiLCJkaXNwbGF5IjoiIn19" f_text_font_spacing="1" image="1859" show_title="none" show_tagline="none"][tdb_header_menu main_sub_tdicon="td-icon-down" sub_tdicon="td-icon-right-arrow" mm_align_horiz="content-horiz-center" modules_on_row_regular="20%" modules_on_row_cats="25%" image_size="td_324x400" modules_category="image" show_excerpt="none" show_com="none" show_date="none" show_author="none" mm_sub_align_horiz="content-horiz-right" mm_elem_align_horiz="content-horiz-right" inline="yes" more="yes" mm_align_screen="yes" f_elem_font_size="eyJwb3J0cmFpdCI6IjExIn0=" elem_padd="eyJwb3J0cmFpdCI6IjAgOXB4In0=" menu_id="8" text_color="#ffffff" tds_menu_active="tds_menu_active3" f_elem_font_line_height="eyJwb3J0cmFpdCI6IjQwcHgifQ=="][tdb_header_search results_msg_align="content-horiz-center" image_floated="float_left" image_width="30" image_size="td_324x400" show_cat="none" show_btn="none" show_date="" show_review="none" show_com="none" show_excerpt="none" show_author="none" meta_padding="2px 0 0 15px" art_title="0 0 5px" all_modules_space="20" float_block="yes" icon_color="#ffffff" form_align="content-horiz-right" icon_size="eyJhbGwiOjIwLCJwb3J0cmFpdCI6IjE1In0=" icon_padding="eyJhbGwiOjIuNCwicG9ydHJhaXQiOiIyLjcifQ=="][/vc_column][/vc_row][/tdc_zone]

Home Agribusiness More Than a Sale: Why Q4 Success Depends on Smarter, Not Louder,...

More Than a Sale: Why Q4 Success Depends on Smarter, Not Louder, Marketing

November 19, 2025

As South Africa has headed into the final stretch of the year, shoppers have filled the streets, inboxes have overflown with limited-time offers and brands have attempted to be seen and heard.In a landscape where noise is constant and attention is scarce, the old Q4 playbook is starting to fall apart. The days of winning through…

We have curated content aggregated from various sources. We also have curated books, reports and contributor articles. Be an agrifrica subscriber and be informed about the importance of the Business of Farming, Green and Blue Economies and Climate Change. This content is for AGRIFRICA SUBSCRIPTION members only.
Register

Already a member? Log in here